CRM & Sales Pipeline Automation

Stop Losing Leads. Start Closing Deals Automatically.

In most SMEs, leads are lost in notebooks and inboxes. A CRM and automated pipeline turns that chaos into a system that follows up every time.

Every Lead Tracked, Every Deal Closed
Automated From First Touch to Final Sale
CRM Built Around How You Sell
CRM & Sales Pipeline Automation – Ubora Solutions GH

The Problem

You Are Not Losing Leads Because Of Your Product. You Are Losing Them Because Of Your Follow Up.

Here is what happens in most growing businesses. A lead comes in, you have a good conversation, you mean to follow up, then something urgent comes up. Two or three days pass, the lead goes cold, and by the time you remember they have already signed with someone else. That is not a discipline problem. It is a systems problem.

You forget to follow up with warm leads and lose them to faster competitors
Leads are scattered across WhatsApp chats, emails, spreadsheets, and notebooks
Two team members contact the same prospect with different information
You cannot see how many deals are in your pipeline or where they are stuck
You have no idea which marketing channels are actually turning into revenue
New sales staff have no history of past conversations and start from zero with every lead
Without a CRM and automated pipeline, follow up depends entirely on memory. People forget. Systems do not.
crm sales pipeline problems

The Solution

A CRM And Sales Pipeline That Works Even When You Are Busy.

Custom Pipeline Design Automated Follow Up Lead Scoring Task Automation Sales Reporting HubSpot · Zoho · Pipedrive

We configure and integrate a CRM system that matches how your business actually sells, then build the automations that handle follow up, task creation, and pipeline visibility for you. Every lead is captured, every conversation is logged, and every next step is triggered without relying on someone remembering what to do next.

We do not sell software for its own sake. We recommend the CRM that fits your team size, budget, and workflow, then configure it around your real sales process instead of forcing you into a generic template.

The goal is simple. Zero leads slipping through the cracks, a clear view of your pipeline at every stage, and a sales team that always knows exactly who to contact next and why.

crm and sales pipeline dashboard

What We Set Up

Six CRM Building Blocks That Turn Enquiries Into Predictable Revenue.

Every element we configure is there to solve a specific problem: capturing leads reliably, following up automatically, and showing you exactly what is happening in your pipeline.

🧩

CRM Platform Selection and Setup

We recommend the right CRM for your sales volume, team size, and budget, then handle account setup, security, and core configuration so you start on a solid foundation.

🔁

Custom Pipeline Stages and Fields

We design pipeline stages that mirror your real sales process, plus custom fields and deal properties that capture the information your team actually needs to close deals.

🧲

Lead Capture Integration

We connect your website forms, landing pages, WhatsApp, and social channels to your CRM so every new enquiry flows into one place instead of being lost across platforms.

📨

Automated Follow Up Sequences

We build email and WhatsApp follow up sequences, reminders, and task triggers so leads are contacted at the right times without someone manually chasing every step.

🔥

Lead Scoring and Task Automation

We set up lead scoring rules and automatic task creation so your team always knows which prospects are hottest, who to call next, and what action to take.

📈

Sales Reporting and Forecasting

We configure dashboards that show pipeline value, conversion rates, and forecasted revenue, giving you a clear view of performance instead of guessing from memory.

What Is Included

Everything Your Team Needs To Use A CRM Properly From Day One.

We do not just turn on software. We design the system, automate the work, migrate your data, and train your team so the CRM becomes part of the daily routine, not another tool people ignore.

Sales process mapping session that documents how you sell today and where leads drop off
CRM platform selection based on your team size, budget, and workflow
Full CRM configuration and custom pipeline stage setup for your business
Custom fields, deal properties, and contact categories aligned with your sales process
Lead capture integration so website forms, WhatsApp, and social media feed directly into the CRM
Automated follow up email and WhatsApp sequences for new and existing leads
Lead scoring rules that automatically prioritise your hottest prospects for the sales team
Task automation so follow up tasks are created automatically at each pipeline stage
Sales reporting dashboard for pipeline visibility, conversion rates, and revenue forecast
Data migration for existing contacts and leads so nothing is lost in the transition
Team training on daily CRM use, including how to manage deals and log activity properly
Integration with email, calendar, and marketing tools where relevant
Thirty days of post setup support to drive real adoption and answer questions

Our Process

From Scattered Leads To A Clear, Predictable Sales Pipeline.

We follow a structured implementation process that maps your current reality, configures the CRM to match it, then layers in automation and training so the system is actually used every day.

01

Sales Process Mapping

We map your full sales journey from first contact to closed deal, including every touchpoint, handover, and common bottleneck. This becomes the blueprint for your new pipeline.

02

CRM Configuration

We configure the CRM to mirror your mapped sales process. That includes stages, fields, user roles, views, and basic automations so the system matches how your team actually works.

03

Automation Build

We build automated follow up sequences, lead routing rules, lead scoring, and task creation so key actions happen automatically at each stage in the pipeline.

04

Data Migration

We clean and import your existing contacts, companies, and deals into the CRM so your sales team has a full picture from day one instead of starting from an empty system.

05

Training and Adoption Support

We train your team on how to use the CRM every day, then stay close for the first month to answer questions, refine automations, and make sure the system sticks.

crm sales pipeline admin dashboard

Proof

What Happens When No Lead Is Left Behind.

These are the kinds of outcomes you see when follow up is driven by a system instead of memory, and when your team has a clear view of every deal in the pipeline.

0
Leads falling through the gaps once the CRM and automations are fully in use
100%
Pipeline visibility across all stages so you always know where revenue is coming from
24/7
Follow up engine working in the background so prospects hear from you at the right time

We used to lose track of leads all the time. Some people followed up. Others got busy and forgot. Now every enquiry lands in one place, follow ups are triggered automatically, and our team focuses on real conversations instead of chasing reminders. Our close rate has improved in a very noticeable way.

SME Client · Accra, Ghana

Next Step

Ready To Stop Losing Leads And Start Closing Them Systematically.

Book a free CRM strategy session. We will review how you currently track leads, show you where you are losing opportunities, and outline a practical CRM and automation plan for your sales team, whether you implement it with us or not.

Book a Free CRM Strategy Session

Free. Thirty minutes. No commitment. Just a clear plan for bringing order to your sales pipeline.

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